Saturday Cup of Joe from Detroit
248.

This week’s Saturday Cup of Joe is about predictions. The “Big Game” is coming up on Sunday. Super Bowl between the Kansas City Chiefs vs. Tampa Bay Buccaneers. Are you playing any Super Bowl Squares games? Do you have an office pool? How about betting — sportsbooks are open in a number of states?
This week’s YouTube video is about predictions. Please click here for the video (14 mins):
Whatever way you choose to enjoy the game, including by not watching any of it, still begs the question — why do we love to predict, or attempt to predict, outcomes?
Question: What’s the value of predictions? More specifically, as leaders of companies & teams, do predictions matter to you?
Here’s my sense of how to use predictions. Predictions:
- Prepare us mentally and emotionally for potential outcomes
- Prepare us to be able to speak to trends or themes
- Help us tie threads across different relevant issues
- Allow companies and leaders to define the future instead of being defined by it

My Super Bowl Predictions:
1. 2 Rocket Mortgage commercials
2. Tom Brady will be great
3. Chiefs win…31–28

2021:
1. Real estate commissions — transparent & tech driven to scale & perhaps $0
Link: Axios.com on real estate commission lawsuit & transparency
2. ESG — green; home ownership as social impact; “Housing as infrastructure”
Link: New SEC Senior Advisor on Climate
3. M&A; consolidation; partnerships as joint venture –
- Incumbents getting threatened
- Incumbents getting bigger to compete
- Innovation & Creative new possibilities
Link: Google Cloud & Ford

Quote: “The cucumber is bitter? Then throw it out. There are brambles in the path? Then go around them. That’s all you need to know. Nothing more. Don’t demand to know ‘why such things exist.’” — Marcus Aurelius
Bonus Content = amazing concept video for the Virgin Hyperloop

Continued success and continue to answer well,